Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives. This book will teach you how to stop reporting data and start communicating underlying insights in an easily understandable format, outlining a clear message. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. In addition to the people listed above, thanks to Bill Falloon, Meg Freeborn, Vincent. I value every bit of input and help along the way. Thank you also to everyone who helped make this book possible. It is a one-of-a-kind immersive learning experience through which you can becomeor teach others to bea powerful data storyteller. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. In Storytelling with Data, Cole has created an ofthemoment complement to the work of data visualization pioneers like Edward Tufte. storytelling with data: let’s practice 400+ pages of content & exercises: ORDER NOW Influence action through data This is not a book. This book demonstrates how to go beyond conventional tools to reach the root. Because data, as a raw material of the digital age, inspires corporate strategy. Arrives by Tue, Dec 26 Buy Storytelling with Data: A Data Visualization Guide for Business Professionals at Walmart. Storytelling with Data : A Data Visualization Guide for Business Professionals. Leverage the power of storytelling to help your message resonate with your audience. This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Think like a designer and utilize concepts of design in data visualization.
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