![]() Lilien (1992) dividing the process of consumer purchase decision into five stages, there are need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Purchasing decisions caused the action of purchase, and the effect of purchases also have an impact on the next purchase decision, both mutual penetration and influence. Purchases action is the implementation process of consumer purchase decisions. Purchase decision is the process of the formation of consumer attitudes, which is a psychological activity and behavior tendency to the products you want to buy. Kollat (1968) consider consumer behavior composed of consumers’ purchase decision and purchase action. Analysis of Consumer Internal Psychological Preference This paper takes the consumer internal psychological preference as the starting point, exploring its impact on the retail enterprise inventories from the perspective of consumer behavior, by accurately grasping the consumer demand to supply products.Ģ.1. ![]() But at the same time, consumer’s behavior and demand as well as the most important factors affect retail enterprise inventories. The above research shows the supply chain inventory management from the point of each node of supply chain and product characteristics. Therefore, we should take some measures for the different characteristics of different inventory products, so that we can accurately grasp the market demand, and improve the response rate to reduce the number of products not sold. Vishal Gaur (2003) through the 1987 to 2000 survey of 311 retail companies found that the price of product, the type of product and the life cycle of product have a huge impact on product inventory. In recent years, some scholars have studied from different angles on the supply chain inventory management. These management methods are all solved the problem of the inventory from the perspective of supply chain management. CPFR focuses on the mutual cooperation between the other management and inventory management. JMI emphasizes the participation of each node in the supply chain, so that each inventory management in the supply chain can be considered from the coordination. VIM (Vendor Inventory Management), JMI (Jointly Managed Inventory) and CPFR (Collaborative Planning, Forecasting and Replenishment) are all advanced and effective methods of inventory management. Strengthening the coordination of every node enterprise in supply chain is the focus of many scholars study. On the other hand, it can be able to meet consumers demand for the product, and ensure the long-term development of the retail enterprise. On the one hand, strengthening internal inventory management of retail enterprise reduces management costs, avoiding the dilemma of “profits are eaten by warehouse”. The procurement costs, purchase costs and quality costs all have an intimate relationship with inventory management. But at the same time, reducing internal management costs has become the key of retail enterprise internal management. To provide customers with high quality service and low price of high quality products becomes more and more important in the competition of retail enterprises. In recent years, with the continuous development of economy, people’s living standards continue to improve the purchase of retail products frequently increases and the competition among retailers is also growing.
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